Month: May 2020

  • How to Create a Client Welcome Package and What to Include

    The Onboarding Process - What you need to know

    Finding and signing new clients consistently is nearly impossible without the right systems and processes. Here are a few questions you need to ask yourself before you’re ready to onboarding a new client:

    • What services and packages do you offer at what price point?
    • How do you generate new leads (Instagram, referrals, content marketing, blog, Facebook Ads, a combination of strategies, etc.)?
    • How can potential clients get in touch with you?
    • Do you have a Services and Pricing Guide you can share with them?
    • How do you structure your discovery call?
    Take some time to write these things down (if you haven’t already). Once you have all of this figured out its time to dive into the onboarding process.

    So you just signed a new client...

    You’re thrilled! Your dream client has agreed to work with you and you both can’t wait to get started! But what happens next? Do you have a streamlined process?

    Or do you send dozens of emails to your client trying to figure out scheduling, expectations, timelines, payments, and questions? It’s time you create a client welcome package!

    Keep reading to find out what to include in your Client Welcome Package so you can finally set CLEAR expectations and give them EVERYTHING they need from the start. Show your new clients how professional you are.

    By streamlining your client onboarding process you will also save tons of time and get peace of mind that your client will be taken care of.

    What to include

    Send an onboarding email that includes your contract, invoice, and welcome packet.

    Your welcome packet should set clear expectations and include information like communication guidelines, project details, turnaround times, etc. Depending on how your business works (e.g. if you don’t have a team, you can skip the “Meet the Team” page), consider adding the following pages.

    Welcome Message/ Meet the Team

    Include a quick welcome message welcoming your client. Explain the purpose of the welcome packet and share how excited you are to start working them. Emphasize things like your values and why they made the right choice working with you. You can also add your social media handles. 

    If your client will be working with any of your team members you can quickly introduce them and explain their roles if applicable.

    Use a handwritten font to sign this welcome page and include a headshot to give it a personal touch.

    What to expect

    Now that they decided to work with you, what can they expect from you within the next few days or weeks ? Another call, a tutorial video, a team member reaching out to them, etc.? List it all right here.

    Package Details

    Outline important details about the package your client selected and the services that you will be providing as part of your agreement here. List the investment, milestones and summarize the desired outcome.

    Project Details and Outcome

    What tasks are included in the project? List the exact tasks and detailed scope for each. Explain any desired results and goals you discussed with your client.

    Client Resources

    Share all the resources your client might find helpful – articles, videos, passwords, folders you created for them, links to invoices or contracts, etc. Do you use a specific project management tool such as Trello or Asana? Explain the purpose of the tool and include a link for them to sign up.

    Are there any other resources that you have used in the past or that you discussed with your client on the phone that can make their life easier? Include it all in the resource sections so your client has a central hub they can refer back to. 

    Your Process

    Do you have a signature process (e.g. for website design or social media management)? List your step-by-step process e.g. Sign Contract, Complete Client Homework, Book your Kickoff Call, etc. 

    Invoice

    This includes an itemized list of your services. Break down all your packages, hours, services, etc. List the total price of your services so your client knows how much exactly they have to pay. You can include a link in your package so your client can pay the invoice right away.

    Your Business Guidelines

    These guidelines are very important to set boundaries and clarify expectations with your client. Get clear on your business hours aka when you are available to respond to emails, calls, or urgent requests. The last thing you want is a client to expect you to be available 24/7. 

    List your contact information and  your preferred method of contact (e.g. email, message, chat, phone, Facebook, etc.). If you use an online booking platform such as Calendly or Acuity to schedule your calls, include a link here.

    Some questions to answer:

    • How do you track time for projects?
    • Do you charge extra for last minute or weekend projects?
    • What is your average response time?
    • If you plan on having frequent phone calls what’s your call cancellation timeframe and rescheduling policy?
    • If your client is on a payment plan when are their next payments due? How much are your late fees?

    This is your chance to set boundaries and help your client get adjusted to your policies and processes.

    Project Timeline

    If this is an on-off project or you have certain milestone to hit (e.g. web design) you can create a timeline that outlines your most important deadlines and milestones. You can also list the dates when you need any homework or content from your client.

    Kickoff Checklist

    What has to happen before you can kickoff the project? List all the items that need to be completed before you can get started with your project such as paying a deposit, signing a disclaimer, filling out a questionnaire, a kick off call, etc. Summarize it and create a checklist.

    Frequently Asked Questions

    Save time by compiling a list of common questions people have asked about your specific services and guidelines. You can add to this list as you get more questions from your clients.

    Call to Action

    Include a detailed call to action to seal the deal and start your project asap such as “Sign your Contract” or “Secure Your Spot.”

    If you’re creating this packet in Canva you can insert links easily. Select the element you want to link (in this example I want to link the “Start Here” button). Select the “Link” symbol, insert the URL of your choice and hit “Apply.” When you save your design as PDF File your buttons are now clickable. 

    Final Thoughts

    Phew, and you’re done. Although, this might seem like a lot of work at first, think about all the time you will save once you create this packet and can just plug and play with the text, tweak it a little bit and send out your package again and again. 

    Sounds amazing doesn’t it? Need help creating your packet? Check out this editable 21 page CLIENT WELCOME TEMPLATE HERE. 

    How it works

    I already did the hard work for you by designing and putting it together. All pages are editable! All you need to do is customize the template to match your branding – change the text, adjust your brand colors and add your own pictures. Save and send it to your client. The template can be reused as many times as you’d like (just make small tweaks for each new client). 

    If you’re not sure how to do all of that, no worries! The template includes a Canva tutorial walking you through customizing your template.

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  • 6 Content Marketing Mistakes That Are Hurting Your Business

    Are you making these common content mistakes?

    Are you constantly creating new content wondering why you’re not gaining any traction? Writing great content is essential if you want to grow your business and attract new leads. I made a lot of these mistakes in the beginning myself but fortunately I kept track of all the things that DIDN’T work and can now share them with you so you don’t have to repeat them.

    Here are six of the biggest content marketing mistakes, and the exact steps you can take to avoid them.

    1. Too focused on followers

    You only need to attract followers that will engage with your content. (I’m looking at you 10,000 follower accounts and zero engagement on your posts). Followers only matter if your audience CARES and engages with your content. Your goal is to have an engaged audience that consumes, comments on, shares and saves your content. That’s how you monetize your social media channels – an engaged audience will buy from you and turn into potential clients. 

    WHAT TO DO INSTEAD:

    Your follower count does not represent their real value to you. Build your brand. Be yourself and create stand out share-worthy content that speaks to your audience and is tailored to their needs. Make meaningful connections and focus on the followers that engage with you.

    2. You don't take advantage of Email Marketing

    Collect those email addresses! Sharing your content with your email list can expose your content to a whole new audience. Your chance to be seen and your conversion rates will also be a lot higher. 

    For example, on Facebook, if you post an update only about 2% of your fans will even see it in their news feed. BUT, if you send an email campaign about 90% of your subscribers will receive it in their inbox. 

    WHAT TO DO INSTEAD:

    1. Figure out what your audience really needs. 
    2. Pick an email marketing provider (such as MailChimp or ConvertKit). 
    3. Create a targeted freebie that your audience will love.
    4. S
    tart getting subscribers with content marketing. Attract users to your content, and then promote your freebie so they can join your mailing list. 

    3. No focused targeted niche

    You don’t really know who your target market is (we’ve all been there). Your followers are following you for a certain reason and because they want to get content about a specific topic. So niche down, give the people what they want and grow much faster!

    This is one of the biggest mistakes in content marketing. Creating random content is a waste your time because you’re not appealing to the audience you want to sell to. I used to simply scroll around on Pinterest and pin random ideas that sounded interesting to ME but I had no idea if they would relate to my target audience because I hadn’t done proper market research. 

    WHAT TO DO INSTEAD:

    Do your research and only create content that your audience craves and that will solve their problem. Get clear on who you want to attract as a follower and as a customer or client. Don’t start creating content or engaging until you understand who you need as an engaged follower.

    4. You're not building a community

     This one relates back to only being focused on your followers. You’re not responding to every comment you get on your posts. You sit back and wait for people to find you. You’re not seeking out and networking with like-minded people and potential clients.

    WHAT TO DO INSTEAD: 

    Build your tribe. Engage more than you post. Nurture your follower and find new potential followers, engage with them (respond to their Instagram stories, comment and like their posts) and start building an authentic relationship with them. DM and engage with your most engaged users. 

    5. Doing too many things at once

    You’re on every platform, constantly coming up with new topics! Writing blog posts, sending email newsletters, posting on Instagram and Facebook daily – phew! Unless your repurposing game is on point this will lead to content burn out real fast. 

    WHAT TO DO INSTEAD: 

    Focus and start slow. Master one platform at a time and focus on the platforms that you audience hangs out at. 

    6. No content or marketing strategy

    You share random posts that you THINK your community might like. You don’t have any content goals, plan or hashtag strategy and hope for the best. Get your strategy on (Need help? Let me help you ;))

    Final Thoughts

    Are you making these mistakes right now? Content can be confusing (and infuriating at times) but with the right strategies your Content Marketing can be easy and effective. 

    Need more help with your content strategy? My 90 Minute Intensive Services might be just what you’re looking for.

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