Month: June 2020

  • How I became a booked out Virtual Assistant and quit my 9 to 5

    About 1.5 years ago I found out about the wondrous world of “Virtual Assisting.” I could be self-employed and “assist” people online with the skills I already had? Yeah okay right.

    I had already played with the idea of monetizing a blog for a while. I even started one and wrote a few posts but except for a few occasional affiliate sales, it was a random time-consuming hobby. Could people really make money online? 

    I had a marketing degree and a few years of experience working in the corporate world. But would anyone pay me when I offered these skills online? I was very skeptical, to say the least. 

    I wasn’t particularly fond of my 9-5 and was so tired of my 10 days of vacation every year. So the promise of “being my own boss” and “working from anywhere” definitely sounded appealing to me. 

    To start out I decided to launch it as a side hustle. I wanted to see if this crazy idea would even be sustainable or bring in any money at all. I researched, learned, and read everything about Virtual Assistants that I could find. I rebranded my blog writing about all things online business and marketing. 

    I started my social media channels and crafted my offers and packages. And after a few weeks, I had my first client and my first PAID invoice – what?! So this thing was actually a legit business idea – woo!

    Within a few months, I was booked out

    Once I found my first client things started to snowball. My first client referred me to two other clients, people found me on Instagram or my website and reached out…it was crazy.

    I worked hard so I could work at my 9-5 AND for my VA clients. It was challenging at times (lots of late nights and teaching myself all kinds of skills) but it paid off.

    After about 4 months I was ready to quit my full-time job (something I never ever thought I would say).

    There I was – a full-time self-employed Virtual Assistant and Social Media Manager. Happy, excited, confident, and terrified. For the first time in my life, I was my own boss. Could I really do this?!

    I’m going to be honest with you. It was (and continues to be) HARD WORK. All the late nights and steep learning curves I mentioned earlier were exhausting but I knew I wanted this to work out more than anything. So I pulled through.

    What did I offer?  

    I specialized in social media and content creation. I managed social media and Pinterest accounts for life and career coaches. I created content for blogs, podcasts, and YouTube channels. I designed social media graphics, wrote blog posts, researched the best keywords and tags, and so much more.

    It was such an incredible feeling to work with people 1:1. I helped small business owners succeed in their marketing efforts.

    The best part? I was my own boss. It was everything I imagined and more. I know working from home is not for everybody but I could never go back.

    I don’t have to deal with my morning commute. I can finally sleep in or wake up early (depending on how I feel). I have time to go for a long morning walk with my dog every day. I implemented a morning routine (walk, work out, stretching, coffee, meditating, journal, self-care).

    I choose the clients I want to work with and the services I want to offer. I spend all day with my dog (my favorite part). The advantages are endless.

    Hands down the best decision I ever made.

    After a while, I started shifting the focus in my business offering more specialized services and digital products (but that’s a story for another day).

    I hope sharing my story will make you realize that starting your dream business (and dream life) is possible. Just go for it!

    If you need more help or want to start your own Virtual Assistant Business I got something special for you!

    Check out my 40 page eBook – “Become a successful Virtual Assistant in 5 Weeks.” I want to help as many aspiring VA’s as possible so I’m offering it for free!

    I break down EVERYTHING you need to kickstart and launch your VA business in just 5 weeks. 

    What you will learn:

    • Create your offers
    • Brand and name your business
    • All the tools and programs you need
    • How to find clients
    • Market yourself
    • Legal Stuff
    • And so much more!

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  • The Best 5 Books for Female Entrepreneurs – Must Read!

    woman reading book on the floor pink shirt

    Over the last few years, I’ve read dozens of books and some of them have been total life and game changers for my business.

    I’ve come up with my top five best books for female entrepreneurs. I’m convinced that they will help you take your business to the next level and crush your goals (as they did for me ;)).

    Maybe you started your business recently or you’ve been at it for a while and are thinking of quitting? Wait!
    Get ready to be inspired and overcome your limiting beliefs. These books can teach you a thing or two about business, mindset, strategy, and success!

    Keep on reading to learn from the best and most successful women in the business world.

    You are a Badass at Making Money – Jen Sincero

    You are a badass at making money book cover

    This one had to come first since it’s my favorite book ever! The funny thing is that I would have never ever bought this book for myself (phew money issues, me?) but fortunately my business coach sent me this book…and my life hasn’t been the same since.

    I rarely related to a book this much. It’s like Jen Sincero is in your head, working hard to get you all the wealth you ever dreamed of.

    Wealth is already available to each of us. All you have to do is change your mindset and tap into that wealth. This book teaches you how.

    If you’ve been struggling to make money or to scale your business get “You are a badass at making money” right here.

    Everything is Figureoutable – Marie Forleo

    Everything is figureoutable Book Cover

    “Everything is figureoutable.” So much more than a fun quote to pin to your Pinterest board. It’s a way of life.

    I love her honesty, passion, and unapologetic optimism.

    Get ready to build the attitude and mindset necessary to create your dream business.

    Marie Forleo breaks down what exactly makes up the “figureoutable” in life. All you have to do is follow the advice in this book so that you can figure things out as you go along in life.

    Ready to become the creative force of your own life? Get “Everything is figureoutable” here.

    Mind Your Business: A Workbook to Grow Your Creative Passion Into a Full-time Gig – Ilana Griffo

    Mind Your Business: A Workbook to Grow Your Creative Passion Into a Full-time Gig Book

    I hadn’t heard of this book before but my friend recommended it and I love the workbook style.

    It’s filled with tons of lists, prompts, and planning pages so you can brainstorm and self reflect:

    • Pros and cons of being your own boss
    • Why do I want to start a business
    • business expenses
    • brand board…

    And so much more.

    If you’re planning, dreaming about, or wanting to scale your creative passion this book is for you.

    It covers everything from identifying your ideal client to legal guidelines to productivity.

    Get “Mind your Business” here.

    The Universe Has Your Back Gabrielle Bernstein

    The Universe has your back book

    As you might suspect from the title this book is a little woo-woo…but in the best of ways!

    Gabrielle’s stories and lessons provide a framework for achieving happiness, security, and clarity.

    Reading this book felt like a warm blanket with a mug of hot tea. It has helped me overcome a lot of my self-confidence and insecurity issues.

    If you want to learn how to shift your awareness from fear to love, purpose, and freedom this book is for you.

    Get “The Universe has your back” here.

    She Means Business: Turn Your Ideas into Reality and Become a Wildly Successful Entrepreneur – Carrie Green

    Carrie Green She Means Business Book

    The perfect guide for all the dreamers and doers out there! There has never been a better time to start your own online business. This book teaches the foundations you need with actionable, easy to read chapters.

    Carrie shares all the challenges she faced when she started her own business years ago (and how she overcame them).

    After reading this book you will believe that you, too can have a successful business no matter what.

    You will finally be able to understand the fears and doubts that can get in the way when starting your business. You will also learn how to get clear on your business vision (a big block for me in the beginning) and so much more!

    BONUS:

    If you want more, check out Carrie’s course “Start and Grow your Membership Site.” I signed up and can’t wait to dig in because I know her content and knowledge is absolute gold!

    Have you read any of these books for female entrepreneurs? Which book is next on your list?

    Leave any recommendations on what other books I should have on my reading list below.

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    5 best books for female entrepreneurs Pinterest Pin
    5 best books for female entrepreneurs Pinterest Pin
    Are you a female blogger or influencer? Check out this 4-page media kit template:
  • How To Easily Create an Instagram Puzzle Feed

    Honestly, I’m not sure why I haven’t made this post A LOT sooner 🤔 SO MANY of you have asked me about my puzzle feed and I love creating pretty graphics for my feed so it’s about time that I share how you can easily create one yourself for FREE. Follow my easy step-by-step tutorial and design a cohesive Instagram feed with Easil that stands out.

    Sign up for an Easil Account

    First things first, create your Easil account (it’s FREE).

    Easil is a drag-and-drop design tool that lets you create visual
    content so good, it looks like a pro designed it.

    Puzzle Feed Template

    Once you’re logged in, search for “Puzzle Feed” in the Template section and pick your favorite. Although the puzzle feed templates are a part of their premium membership you will get a 30-day free trial when you initially sign up.

    Edit the template

    Time to make it your own! The template is completely customizable. Add your own pictures to reflect your brand colors and messaging. You can swap out images, icons, colors, text, and other design elements. I included an example of my feed below.

    Here is an example of one of the Easil templates. How beautiful are they??

    Download and split

    Download your Instagram Puzzle Feed and use and split up the images (with a tool such as Image Splitter).

    Upload your image.

    In the Rows and Columns entry field, enter 6 (Rows) and 3 (Columns) or 3 (Rows) and 3 (Columns) depending on the template you picked.

    Hit the Split Image button and you’ll get an instant download of all your files so you can upload each piece of your puzzle feed separately.

    Plan your content

    Pop your final set of images into an Instagram scheduler like Planoly, write your captions, research your hashtags and share them on Instagram.

    Final thoughts

    And that’s it! 5 easy steps to create your very own puzzle feed.

    Have you created a puzzle feed? Let me know in the comments, I would love to check out your feed!

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  • A Simple Content Marketing Strategy that will get you Results

    Creating content without a well-defined strategy and purpose is just noise. Here is a step-by-step no fluff content plan that you can easily execute:

    1. The Basics
    2. Define your goals
    3. Pick your Content Platforms
    4. Conduct Content Research
    5. Do a Content Audit
    6. Choose your Content Pillars
    7. Collect Content Ideas
    8. Plan your Content Calendar

    The Basics

    When you create a content marketing strategy write down a few key things before you start:

    Who will you create the content for? When you know who you’re talking to you will have a much better sense of what exactly to share. Get as detailed as possible.

    What problem will your content solve? How do you want to interact with them, what can you do to support them, what keeps them awake at night, and how do they want to be spoken to?

    How can your content stand out? What is your unique selling point? How can you infuse your content with your personality and make it special? What can you share that others can’t share quite like it?

    On to the juicy details. Here are the specifics of how to create a content marketing plan:

    Content Goals

    All your content should be INTENTIONAL and have a clear purpose. Plan out and set goals for every week, every month, every quarter. What will you focus on, how will you market yourself, what are your concrete content goals.

    Break down your big goals into smaller action steps and focus on achieving the next step.
    Example: Your big goal is to make $10k a month on Instagram.
    Action Step 1 – Create a signature offer.
    Action Step 2 – Warm up your audience by providing valuable content and engaging with them, etc.

    Content Platforms

    Which channels will you focus on? Don’t try to be everywhere and get burned out on content. 

    1. Choose one Core Content Platform – Blog, Video or a podcast – How do you prefer creating content and how does your ideal client prefer consuming your content?

    2. Choose one Traffic platform – Choose a platform that can drive traffic to your your website. There is one obvious choice – Pinterest! Almost all my website traffic comes from Pinterest and I swear by it! I use it to drive traffic (and convert sales) to my shop, for affiliate marketing and to book clients!

    3. Choose one Social Media platform – Instagram, Facebook Group, Facebook Page, Twitter, etc. What platform best showcases your work (e.g. if you’re a photographer Instagram would be a great choice here) and where does your ideal clients hang out the most.

    Content Research

    Here is the deal – If you don’t create content that people are searching for or content that people care about – your content will NEVER be found! Conduct Market Research so you can create valuable content that your audience wants to read and will convert on. Don’t assume you know what your clients need and don’t rush into creating content or you’ll risk wasting your time. Here are a few ideas how you can effectively conduct some market research once you have identified your ideal client:
    • Send a survey to your email list – Make sure you explain what’s in it for them when they take the time to fill out your survey (gift card, tailored content, Q&A session with you)
    • Market Research Call – hop on short (15-20 min) calls with your ideal client and ask away. Remember it’s all about them!
    • Instagram Stories – Connect with your audience directly. Use polls, question stickers, the quiz feature or DMs to ask them what content they are CRAVING. And then create it.

    Content Audit

    Review your current content. What’s working, failing or needs improvement across your social media and content channels?

    Content Pillars

    Content pillars are topics that discuss various aspects within your business. They should all connect to an overarching brand message. Your specific content pillars will depend on your niche.

    Pick 3-5 content pillars that are relevant to an outcome your audience hopes to achieve. Don’t forget to throw in 1-2 personal pillars as well (you are a personal brand after all ;)). To give you an example my content pillars are

    1. Content Marketing
    2. Instagram Visibility
    3. Profitable Online Business
    4. Digital Product Creation

    All the content I create is related to those 4 pillars because I have found it to be what my audience needs most and can relate to.

    Here is another example. If you’re in the fitness industry your content pillars might look something like this:

    1. Weight Loss
    2. Muscle Gain
    3. Easy, Time-Saving Recipe
    4. Motherhood (how you combine being a busy mom with finding time to work out)

    Don’t worry – you can always change your pillars as your business evolves and you get to know your audience better.

    Content Ideas

    Find and keep track of relevant topics based on your pillars (find ideas on YouTube, Pinterest, Google, etc.) Start a spreadsheet and list all the niche specific topics you can find on the following platforms:

    • Quora – Questions are asked, answered, and edited by other users. Find topics your potential clients and readers are most interested in learning about.
    • Facebook Groups – Stalk Facebook Groups (others or your own) full of your ideal clients. What questions are they asking? What frustrations are they sharing? Turn them into content ideas.
    • Pinterest – Like Google, Pinterest has search suggestions that show you what your ideal client is looking for. The most popular pins give you all the deets.

    Content Calendar

    How often will you publish your content? Are there any scheduling or measuring tools or programs you plan on using? Set a posting schedule and stick to it and pick a few KPI (key performance indicators) to track your results.

    Using your content pillars and content ideas create a monthly outline. Keep track of what to post, when to post and what channels to post on. For example: 

    Monday: Blog Post
    Tuesday: Email Newsletter
    Wednesday: Instagram Post, Pinterst Pins
    Thursday: Pinterst Pins
    Friday: Instagram Post
    Sunday: Pinterest Pins

    IMPORTANT: Don’t forget to base your content around your promotions and product launches. 

    Remember to focus on quality over quantity when it comes to your content.

    Speaking of: Need more help with Instagram? Check out my Instagram Marketing Success Bundle here: 

    Bonus: Content Batching

    Take a few hours and write all your captions for the week in one sitting. Then create all your graphics in one sitting. You will be more efficient and creative since you focus on one task at a time. Multitasking takes a toll on productivity. 

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