2021 has been quite a ride and I thought it would be fun to do an annual review of my business to share with you – and give you a glimpse behind the scenes (personal and business).

I’ll also share a quick recap of how I got started and my goals for this year. So pour yourself a cup of your favorite beverage and follow along 🦄

Let's Go Back in Time

It was November 2018 and I had just started a new marketing job for a big ed tech company. I decided to start a blog as a creative outlet and to try my hand at affiliate marketing. Julia On Purpose was born 🐣

About 8 months later I started offering VA services. Things got serious in February 2020 when I quit my day job and then again in May 2020 when I launched my template shop 🎨

Over the past 3+ years I evolved JOP into what it is today – a digital product and design business that brings me so much joy and fulfillment!

Income Streams

2021 was my first entirely product based income year. I quit all 1:1 services in Oct 2020 and started out fresh in 2021. And taking that risk paid off – my 2021 revenue doubled from 2020 – just exceeding my $100K profit goal. My main 3 income streams:

  • Template Kits
  • Membership
  • Affiliate Earnings

Investments and Expenses

My expenses were relatively low – mainly payment processing, ads and listing fees plus I invested in some new software and courses to make my life easier. Here are some of my favorites:

New Things I created

Biggest Challenges

Delegating – I finally hired a VA and she’s awesome…but the whole concept of letting go of control and asking for help is still something I struggle with. Definitely a major goal for 2022 to delegate more effectively.

Mental Health – 2021 was tough. Change and growth are scary so my anxiety was pretty high. Fortunately, I found some amazing resources to help like Neurofeedback and mediation.

Trusting Myself – Shifting from “I don’t know” to “What is my intuition telling me to work on?” Not forcing myself to do things that feel out of alignment but to focus on what feels right to me.

Personal Life Snapshot

Deleted Instagram & Facebook – Finally giving my brain a much-needed break. Now I feel less stress and pressure. My mind feels so much lighter and my phone time went down by 30%.

Fun Trips and Adventures – From the Carolina Mountains to South Carolina and Beach Weekends with our pug, even a longer trip to Europe to see family – we made some beautiful memories this year!

Yoga Teacher Certification – I picked up Yoga a few years ago and decided to go for the Yoga Teacher Training this year. While I don’t plan on teaching it helped me grow immensely and I loved expanding my practice.

Cozy Life – Decluttering and making our home as cozy as possible (blankets, candles, twinkle lights, etc.) I also stuck to my Morning Routine consisting of exercising, stretching, journaling, gratitude and meditation.

Goals for 2022 - What's Coming Up

Networking and Collaborating – I’m an introvert and enjoy my solitude but I do want to make an effort to get connected with more amazing entrepreneurs in 2022. Networking Parties, Bundles and Podcasts here I come.

All Access Pass Template Hub – So excited to continue growing the Template Hub! There are lots of upcoming bundles and kits that I can’t wait to share with my members. I also plan on adding more tutorials and educational content and resources. 

Canva Template Course – Finally started my new course for anyone who wants to learn how to successfully launch their very own Canva Template Shop. It will also include templates that you can resell to kickstart your Template Shop. More info and special launch price coming soon.

Some type of 1:1 and Coaching Offer – Still figuring out the details for this but I get so many requests for this type of offer and 2022 feels like the right time to finally tackle this.

A few surprises 🤫

It’s a wrap! I hope you enjoyed reading as much as I loved writing this post. What are your big goals for 2022??