Marketing

  • How To Easily Create an Instagram Puzzle Feed

    Honestly, I’m not sure why I haven’t made this post A LOT sooner 🤔 SO MANY of you have asked me about my puzzle feed and I love creating pretty graphics for my feed so it’s about time that I share how you can easily create one yourself for FREE. Follow my easy step-by-step tutorial and design a cohesive Instagram feed with Easil that stands out.

    Sign up for an Easil Account

    First things first, create your Easil account (it’s FREE).

    Easil is a drag-and-drop design tool that lets you create visual
    content so good, it looks like a pro designed it.

    Puzzle Feed Template

    Once you’re logged in, search for “Puzzle Feed” in the Template section and pick your favorite. Although the puzzle feed templates are a part of their premium membership you will get a 30-day free trial when you initially sign up.

    Edit the template

    Time to make it your own! The template is completely customizable. Add your own pictures to reflect your brand colors and messaging. You can swap out images, icons, colors, text, and other design elements. I included an example of my feed below (you can check out my Instagram here if you’re curious or just want to connect :).

    Here is an example of one of the Easil templates. How beautiful are they??

    Download and split

    Download your Instagram Puzzle Feed and use and split up the images (with a tool such as Image Splitter).

    Upload your image.

    In the Rows and Columns entry field, enter 6 (Rows) and 3 (Columns) or 3 (Rows) and 3 (Columns) depending on the template you picked.

    Hit the Split Image button and you’ll get an instant download of all your files so you can upload each piece of your puzzle feed separately.

    Plan your content

    Pop your final set of images into an Instagram scheduler like Planoly, write your captions, research your hashtags and share them on Instagram.

    Final thoughts

    And that’s it! 5 easy steps to create your very own puzzle feed.

    Have you created a puzzle feed? Let me know in the comments, I would love to check out your feed!

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  • A Simple Content Marketing Strategy that will get you Results

    Creating content without a well-defined strategy and purpose is just noise. Here is a step-by-step no fluff content plan that you can easily execute:

    1. The Basics
    2. Define your goals
    3. Pick your Content Platforms
    4. Conduct Content Research
    5. Do a Content Audit
    6. Choose your Content Pillars
    8. Collect Content Ideas
    9. Plan your Content Calendar 

    The Basics

    When you create a content marketing strategy write down a few key things before you start:
    Who will you create the content for? When you know who you’re talking to you will have a much better sense of what exactly to share. Get as detailed as possible.
    What problem will your content solve? How do you want to interact with them, what can you do to support them, what keeps them awake at night, and how do they want to be spoken to?
    How can your content stand out? What is your unique selling point? How can you infuse your content with your personality and make it special? What can you share that others can’t share quite like it?
    On to the juicy details. Here are the specifics of how to create a content marketing plan:

    Content Goals

    All your content should be INTENTIONAL and have a clear purpose. Plan out and set goals for every week, every month, every quarter. What will you focus on, how will you market yourself, what are your concrete content goals.

    Break down your big goals into smaller action steps and focus on achieving the next step.
    Example: Your big goal is to make $10k a month on Instagram.
    Action Step 1 – Create a signature offer.
    Action Step 2 – Warm up your audience by providing valuable content and engaging with them, etc.

    Content Platforms

    Which channels will you focus on? Don’t try to be everywhere and get burned out on content. 

    1. Choose one Core Content Platform – Blog, Video or a podcast – How do you prefer creating content and how does your ideal client prefer consuming your content? 

    2. Choose one Traffic platform – Choose a platform that can drive traffic to your your website. There is one obvious choice – Pinterest! Almost all my website traffic comes from Pinterest and I swear by it! I use it to drive traffic (and convert sales) to my shop, for affiliate marketing and to book clients!

    3. Choose one Social Media platform – Instagram, Facebook Group, Facebook Page, Twitter, etc. What platform best showcases your work (e.g. if you’re a photographer Instagram would be a great choice here) and where does your ideal clients hang out the most.

    Content Research

    Here is the deal – If you don’t create content that people are searching for or content that people care about – your content will NEVER be found! Conduct Market Research so you can create valuable content that your audience wants to read and will convert on. Don’t assume you know what your clients need and don’t rush into creating content or you’ll risk wasting your time.

    Here are a few ideas how you can effectively conduct some market research once you have identified your ideal client: 

    • Send a survey to your email list – Make sure you explain what’s in it for them when they take the time to fill out your survey (gift card, tailored content, Q&A session with you)
    • Market Research Call – hop on short (15-20 min) calls with your ideal client and ask away. Remember it’s all about them!
    • Instagram Stories – Connect with your audience directly. Use polls, question stickers, the quiz feature or DMs to ask them what content they are CRAVING. And then create it.

    Content Audit

    Review your current content. What’s working, failing or needs improvement across your social media and content channels?

    Content Pillars

    Content pillars are topics that discuss various aspects within your business. They should all connect to an overarching brand message. Your specific content pillars will depend on your niche.

    Pick 3-5 content pillars that are relevant to an outcome your audience hopes to achieve. Don’t forget to throw in 1-2 personal pillars as well (you are a personal brand after all ;)).

    To give you an example my content pillars are

    1. Content Marketing
    2. Instagram Visibility
    3. Profitable Online Business
    4. Digital Product Creation

    All the content I create is related to those 4 pillars because I have found it to be what my audience needs most and can relate to.

    Here is another example. If you’re in the fitness industry your content pillars might look something like this:

    1. Weight Loss
    2. Muscle Gain
    3. Easy, Time-Saving Recipe
    4. Motherhood (how you combine being a busy mom with finding time to work out)

    Don’t worry – you can always change your pillars as your business evolves and you get to know your audience better.

    Content Ideas

    Find and keep track of relevant topics based on your pillars (find ideas on YouTube, Pinterest, Google, etc.)

    START A SPREADSHEET AND LIST ALL THE NICHE SPECIFIC TOPICS YOU CAN FIND ON THE FOLLOWING PLATFORMS:

    • Quora – Questions are asked, answered, and edited by other users. Find topics your potential clients and readers are most interested in learning about.⠀⠀⠀⠀⠀⠀⠀⠀
    • Facebook Groups – Stalk Facebook Groups (others or your own) full of your ideal clients. What questions are they asking? What frustrations are they sharing? Turn them into content ideas.
    • Pinterest – Like Google, Pinterest has search suggestions that show you what your ideal client is looking for. The most popular pins give you all the deets.

    Content Calendar

    How often will you publish your content? Are there any scheduling or measuring tools or programs you plan on using? Set a posting schedule and stick to it and pick a few KPI (key performance indicators) to track your results.

    Using your content pillars and content ideas create a monthly outline. Keep track of what to post, when to post and what channels to post on. 

    For example:

    Monday: Blog Post 
    Tuesday: Email Newsletter
    Wednesday: Instagram Post, Pinterst Pins
    Thursday: Pinterst Pins
    Friday: Instagram Post
    Sunday: Pinterest Pins

    IMPORTANT: Don’t forget to base your content around your promotions and product launches. 

    Remember to focus on quality over quantity when it comes to your content.

    Speaking of: Need more help with Instagram? Check out my Instagram Marketing Success Bundle here: 

     

    Bonus: Content Batching

    Take a few hours and write all your captions for the week in one sitting. Then create all your graphics in one sitting.

    You will be more efficient and creative since you focus on one task at a time. Multitasking takes a toll on productivity. 

    Got any questions about content or content planning? Send me a DM on Instagram. I’d love to connect. 

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  • 6 Content Marketing Mistakes That Are Hurting Your Business

    Are you making these common content mistakes?

    Are you constantly creating new content wondering why you’re not gaining any traction? Writing great content is essential if you want to grow your business and attract new leads. I made a lot of these mistakes in the beginning myself but fortunately I kept track of all the things that DIDN’T work and can now share them with you so you don’t have to repeat them.

    Here are six of the biggest content marketing mistakes, and the exact steps you can take to avoid them.

    1. Too focused on followers

    You only need to attract followers that will engage with your content. (I’m looking at you 10,000 follower accounts and zero engagement on your posts). Followers only matter if your audience CARES and engages with your content. Your goal is to have an engaged audience that consumes, comments on, shares and saves your content. That’s how you monetize your social media channels – an engaged audience will buy from you and turn into potential clients. 

    WHAT TO DO INSTEAD:

    Your follower count does not represent their real value to you. Build your brand. Be yourself and create stand out share-worthy content that speaks to your audience and is tailored to their needs. Make meaningful connections and focus on the followers that engage with you.

    2. You don't take advantage of Email Marketing

    Collect those email addresses! Sharing your content with your email list can expose your content to a whole new audience. Your chance to be seen and your conversion rates will also be a lot higher. 

    For example, on Facebook, if you post an update only about 2% of your fans will even see it in their news feed. BUT, if you send an email campaign about 90% of your subscribers will receive it in their inbox. 

    WHAT TO DO INSTEAD:

    1. Figure out what your audience really needs. 
    2. Pick an email marketing provider (such as MailChimp or ConvertKit). 
    3. Create a targeted freebie that your audience will love.
    4. S
    tart getting subscribers with content marketing. Attract users to your content, and then promote your freebie so they can join your mailing list. 

    3. No focused targeted niche

    You don’t really know who your target market is (we’ve all been there). Your followers are following you for a certain reason and because they want to get content about a specific topic. So niche down, give the people what they want and grow much faster!

    This is one of the biggest mistakes in content marketing. Creating random content is a waste your time because you’re not appealing to the audience you want to sell to. I used to simply scroll around on Pinterest and pin random ideas that sounded interesting to ME but I had no idea if they would relate to my target audience because I hadn’t done proper market research. 

    WHAT TO DO INSTEAD:

    Do your research and only create content that your audience craves and that will solve their problem. Get clear on who you want to attract as a follower and as a customer or client. Don’t start creating content or engaging until you understand who you need as an engaged follower.

    4. You're not building a community

     This one relates back to only being focused on your followers. You’re not responding to every comment you get on your posts. You sit back and wait for people to find you. You’re not seeking out and networking with like-minded people and potential clients.

    WHAT TO DO INSTEAD: 

    Build your tribe. Engage more than you post. Nurture your follower and find new potential followers, engage with them (respond to their Instagram stories, comment and like their posts) and start building an authentic relationship with them. DM and engage with your most engaged users. 

    5. Doing too many things at once

    You’re on every platform, constantly coming up with new topics! Writing blog posts, sending email newsletters, posting on Instagram and Facebook daily – phew! Unless your repurposing game is on point this will lead to content burn out real fast. 

    WHAT TO DO INSTEAD: 

    Focus and start slow. Master one platform at a time and focus on the platforms that you audience hangs out at. 

    6. No content or marketing strategy

    You share random posts that you THINK your community might like. You don’t have any content goals, plan or hashtag strategy and hope for the best. Get your strategy on (Need help? Let me help you ;))

    Final Thoughts

    Are you making these mistakes right now? Content can be confusing (and infuriating at times) but with the right strategies your Content Marketing can be easy and effective. 

    Need more help with your content strategy? My 90 Minute Intensive Services might be just what you’re looking for.

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