Online Business

  • How to Start a Template Shop: A Step-by-Step Guide to Digital Success

    Thinking about starting your own template shop on Etsy or your website? Learn the essential aspects of making your template shop a success with this step-by-step guide.

    1. Craft a Shop Brand Identity

    Start by developing a brand identity that truly resonates with your audience. Define your brand’s personality and identify the values and traits you want it to embody. Are you aiming for a modern and sleek vibe, or perhaps something more whimsical and creative?

    Next, design a memorable logo that reflects your brand’s personality. Choose a color palette that aligns with your brand’s emotions and values. Select fonts that convey the tone and style of your brand. And most importantly, ensure brand consistency by establishing clear brand guidelines.

    Remember, your brand is not just a logo; it’s an experience. So, craft a brand identity that resonates with your audience, effectively communicates your values, and sets the stage for a successful template shop launch.

    2. Create compelling Product Listings

    Now, let’s talk about capturing the attention of potential customers and driving sales for your template shop with high-quality listings. Your product listing should consist of three main parts:

    Product Title: Start by crafting a clear and descriptive title that highlights the main purpose and benefits of your template. Use keywords that potential customers might search for.

    Product Images: Include high-quality images or previews that showcase the template in action. Here are the types of images that should be included:

    • Thumbnail: You need to design a visually appealing thumbnail that gives a snapshot of your template. Ensure it stands out and is easily recognizable among other listings.
    • Features and Details: Clearly outline the key features and functionalities of your template
    • How it works: Include instructions on how to use the template. Make it easy for customers to understand what they will receive and its functionalities.
    • Promo and Upsell: Share sales and discount codes or recommend other listings they might like.

    Product Description: Highight the benefits or advantages of using your template. These should be the standout functionalities that make your template unique and provide value to customers. Clearly outline what customers will receive, including technical details, the buying process, and essential information about system requirements.

    Usage Terms: Don’t forget to clearly outline the terms and conditions of using your templates. Specify licensing agreements, refund policies, and any restrictions.

    By implementing these strategies, you’ll not only enhance the appeal of your listings but also make it easier for customers to understand the value your templates bring.

    3. Market your Template Shop

    Successfully marketing your products involves strategic planning and content creation. Let’s dive into the details:

    Social Media: Begin by establishing an online presence through a website and relevant social media profiles. Develop a content strategy to engage with your audience through regular posts, stories, and interactions. You want to generate content that educates, inspires, and adds value to your audience.

    Email Marketing: Utilize email marketing to build a customer base, announce your latest template releases, offer limited-time promotions for exclusivity, and create a sense of urgency to encourage purchases. Don’t forget to keep your subscribers informed and engaged with regular newsletters. Use your newsletters to share updates, news, and valuable content.

    4. Efficient Customer Management

    Now, let’s talk about the backbone of your template shop – your customers. Set up a dedicated system to promptly address inquiries, respond to messages, and anticipate common questions. You can utilize tools such as pre-written FAQ guides or pre-saved customer messages to ensure consistency and save time.

    Another way to enhance your customer experience is setting up emails to deliver your products and welcome emails to engage new subscribers.

    By combining these efficient customer management practices, you’ll create a foundation for long-term success in running your template shop.

    The Template Shop Booster Kit

    Feeling overwhelmed? The Template Shop Booster Kit is here to guide you through every step of the process.

    Transform your Template Shop into a creative powerhouse. Packed with beautifully designed templates, resource guides, and tools that will help your branding, boost your sales, and streamline customer management. 

    Perfect to finally launch (or improve) your Etsy or Website Shop!

  • 5 Things I wish I knew when I started Selling Templates

    Can you believe it’s been almost three years since I first stepped into the world of selling digital templates? 🤯 A lot of things have happened since then, and to celebrate this milestone, I wanted to share five important lessons I have learned along the way.

    Embracing Failure

    Ah, the dreaded F-word – failure. Back in the early days, I thought I had it all figured out but some designs just didn’t quite resonate with my audience, and sales weren’t what I expected.

    Instead of throwing in the towel, I analyzed what went wrong, and learned from it. I pivoted, tried new things, shifted gears, and with each tweak and adjustment, I saw progress. Failure became less of a roadblock and more of a roadmap, guiding me toward a more refined and successful business.

    Lesson Learned: Failure isn’t a sign to retreat; it’s a nudge to reroute.

    The Heart of Success

    I realized pretty early on that my amazing customers are not just buyers; they’re the heart and soul of my business. Connecting with my customers through messages, questions, and feedback was like a brainstorming session with the ultimate focus group.

    Their insights have shaped the trajectory of my business. Listening intently to feedback, building real connections and tailoring products to meet their needs has been a game changer.

    Lesson Learned: My customers aren’t just participants, they’re co-creators in the evolution of my business.

    Adapting to Change

    The digital landscape is ever-changing and unpredictable. But that’s what keeps it exciting! I learned that staying adaptable is key to surviving and thriving. Whether it’s adjusting to market trends or embracing new technologies, flexibility has allowed me to stay ahead of the curve.

    I went from exclusively offering Canva templates to diving into Notion templates, while simultaneously leveling up by adding courses and custom services. There’s always a new trend, a fresh tool, a game-changing platform.

    Lesson Learned: It’s not just about adapting, it’s about anticipating the next move and innovating before the rest catches on.

    Value over Quantity

    I used to be caught up in the race to constantly push out new products, thinking quantity was the key to success. I’d pump out templates left and right, thinking I was serving my audience well.

    But then, I had an aha moment. I realized it wasn’t about flooding the market with more of the same; it was about making a real impact. I took a step back and focused on creating products that solved real problems and met genuine needs.

    This shift in mindset not only earned me rave reviews but also elevated my brand’s reputation in the market. It’s not just about what you sell; it’s about delivering real value. People aren’t just buying products; they are investing in solutions that add value to their business.

    Lesson Learned: It’s not about the sheer volume of what you throw out there; it’s about the impact each piece makes.

    Mindset Magic

    One of the most challenging lessons was how to deal with self-doubt. I can’t tell you how many times self-doubt crept in when I started creating courses. I was questioning if I had what it takes to teach and guide others. But instead of letting it paralyze me, I rolled out courses, shared my knowledge, and watched as my community grew with learners eager to absorb what I had to offer.

    Pushing my boundaries beyond my comfort zone usually leads to amazing results, like introducing custom Notion setups. It felt so uncomfortable at first but the response I received was so great and now I’m so happy that I’m able to help people create a dashboard that is uniquely tailored to their needs.

    Lesson Learned: The real magic happens when you trust yourself and take risks.

    Final Thoughts

    So as I’m looking back on three years of digital adventures I can’t wait to see what comes next, to continue to grow and evolve. Here’s to spreading more digital magic, making waves, and leaving a positive mark on the world with creativity and intention.

  • The Ultimate Work From Home Office Setup

    The ultimate work from home office setup will depend on your specific needs, preferences, and budget. With the right setup you can boost your productivity and ensure a comfortable work environment that you look forward to working in every day. Here are some of my favorites for creating your ultimate work from home office setup:

    Comfortable Office Furniture

    Invest in good quality furniture that supports your posture. You’ll spend a lot of time in your home office, so invest in a comfortable, ergonomic chair and desk. Ensure the desk is the right height for you and that the chair provides good lumbar support.

    I love my adjustable-height desk and chair.

    The right Technology

    Make sure you have the following:

    • Computer or laptop that can handle your work tasks and runs smoothly.
    • A monitor or dual monitors can help increase productivity and reduce eye strain.
    • Printer/scanner for scanning documents, making copies, and printing important documents.
    • A desk lamp or a task lamp can help reduce eye strain and provide additional lighting.

    Organize your Space

    Keep your office organized and clutter-free. Use shelves, filing cabinets, or other storage solutions to keep your files and supplies organized and within reach.

    Using a monitor stand can help you achieve a more comfortable and efficient workspace, making it a worthwhile investment for your home office setup. A monitor stand can also give your workspace a more polished and professional look by providing a clean and organized appearance.

    Wireless keyboard and mouse – With a wireless keyboard and mouse, you can work from a comfortable distance without being tethered to your computer. This can give you more freedom of movement and flexibility in how you work. Another benefit is the reduced clutter. Without wires, your workspace can be free of clutter and tangles, making it easier to stay organized and focused on your work.

    Finally, a whiteboard or pinboard can be used to organize ideas, track deadlines, and keep notes.

    Personalize your space

    Make your home office feel like your own by adding personal touches. Adding plants to your workspace can help improve air quality and boost mood and productivity.

    Items such as family photos, inspirational quotes, or artwork can help create a comfortable and inviting workspace.

    Other Tips for a successful WFH Environment

    1. Lighting: Make sure your office is well-lit with natural light and/or artificial lighting. Consider using a desk lamp or floor lamp to supplement overhead lighting.
    2. Boundaries: Make it clear to others in your household that when you’re in your home office, you’re working and not to be disturbed unless it’s an emergency.
    3. Breaks: Make sure to take breaks throughout the day to stretch, move around, and give your eyes a break from the computer screen. I have a foam roller, and my elastic band right beside my desk for the quick occasional stretching break.

    Remember, the ultimate work from home office setup is one that meets your specific needs and preferences. By following these tips, you’ll be well on your way to creating a comfortable and productive home office.

  • My 2022 Annual Review

    I love reading people’s annual reviews and roundups so I wanted to write my own again just like I did last year. I included a recap of the things I created, a breakdown of my income and expenses, some personal stuff, as well as a look ahead to what’s in store for 2023.

    Psst…I used the Notion Review Template Bundle to help me get organized for this review. You can grab your copy for free right here.

    New Things I created

    Courses – I planned, created, pre-sold and launched my first two courses:

    1. The Canva Template Shop Success Kit – I really wanted to create something that would help anyone to design and sell Canva Templates, sharing all my knowledge and experience. I poured my heart and soul into this course. I was a bit nervous about pre-selling the course before I had created it but it ended up giving me the push I needed to just get it done and out there.
    2. The MemberVault Product Setup Kit – This course was so fun to create and is packed with product templates, graphics and set up tutorials for anyone looking to create beautiful products, courses and memberships with MemberVault.

    Templates – From Email Marketing and Course Templates to Planners, KDP Journals, an Affiliate Program Guide, to seasonal content (Instagram Summer Bundle and Christmas Advent Calendar) and Affirmation Cards – I created a little something for everyone in my shop and the All Access Pass Template Hub

    Notion – I discovered/became obsessed with Notion. I decided to create my own Notion Planner Templates and it was a huge success. I released 3 new Notion Templates with many more to come in 2023.

    New Content and Freebies – I wrote a few new blog posts (and lots of email newsletters):

    1. How I use MemberVault to grow my Business 
    2. How to create Passive Income Streams with Digital Products 
    3. Publish Journals and Books on Amazon KDP 
    4. Why I Quit Social Media and how it affected my Business (got a lot of responses, messages and comments for this one)
    5. How I use Notion to organize my entire Life and Business – In-Depth Notion Setup Tour 
    6. 5 Things I love most about my Business

    I also made some freebies and cleaned up my Resource Library. You can grab them all below along with a bunch of other resources:

    1. Summer Instagram Templates
    2. KDP Notebook Templates
    3. Notion Review Planner Template Bundle

    Income and Expenses

    Total Income 2022: $87.5

    My 2022 revenue is slightly less than last year – $87.5k – but not bad at all considering I took almost 4 months off (see ‘Personal Life Snapshot’). Freedom over profit 🙂 

    Just for context, here’s an overview of my revenue from previous years:

    • 2018: Started my blog and made a few hundred dollars in affiliate sales
    • 2019: Started my Virtual Assistant Business halfway through the year while still working my corporate job – maybe $10k plus my corporate full time job income
    • 2020: quit my job and went all in with my business – around $40k
    • 2021: my first entirely product based income year. I quit all 1:1 services in Oct 2020 and started out fresh in 2021 – my revenue just exceeded $100k

    → Top 3 Income Streams:

    1. Template Kits – Canva and Notion templates I sold on my website and other marketplaces
    2. Membership – All Access Pass Template Hub current members and renewals
    3. Courses – Canva Template Shop Success Kit and the MemberVault Product Setup Kit 

    → Top 3 Expenses:

    1. Marketing and Processing Fees – Ads, Subscriptions, Listing, Payment and Transaction Fees are always a big bulk of my expenses but that’s totally fine.
    2. Tools and Tech – This includes things like Canva, SendOwl (to sell digital products), Elementor Pro (for website and page design), Google Plus (to store and easily access all my files), MemberVault (course and membership hosting), Siteground (website hosting), FloDesk (email marketing), Vimeo (video recording and hosting), and Quickbooks (accounting and bookkeeping software).
    3. Affiliate Commissions Paid Out – My affiliates are doing an amazing job promoting my products and I’m so excited about paying out a big chunk in commissions in 2022. I moved my entire affiliate program over to SendOwl a couple of months ago (previously it was split – some products were in the SendOwl affiliate program and some were in the MemberVault affiliate program – confusing I know). Hopefully, this will make things easier for everyone.

    Personal Life Snapshot

    Travel – I got the chance to explore some awesome places I’d never been before and revisited some of my favorite places. From hiking in the Carolina mountains to snorkeling with turtles in Hawaii, we made some wonderful memories in 2022.

    → Taking Time Off – This year I really tried to go with the flow – when I felt inspired and motivated I worked like crazy, when I felt tired, exhausted or not creative I just took the day off. We also had friends visit from Germany for 4 weeks in July and again for 3 weeks in September so this meant that I took a lot of time off in 2023 – all together almost 4 months (not consecutive – a week here, two weeks there). It felt amazing, allowed me to recharge and definitely boosted my creativity and motivation. I am so grateful for the flexibility and freedom my business gives me!

    → We adopted a new pup – We’ve been looking patiently for months knowing the right dog would find us at the right time. I thought about adopting another senior (our pug Greg is almost 13) but we saw this sweet 6 month old puppy in a Shelter Facebook Group and immediately knew he was the one. Welcome to the family Jaeger! We’re so excited to give you the best life possible.

    → Health – I really prioritized my health so I could be the best version of myself for me and others, and my business. I tried out lots of different activities, and workouts to stay active – Aerial Yoga, Power Yoga, Karate, Rowing and more! I also finally stopped lying to myself, went to the eye doctor and got me some cute glasses. Now I can finally see much easier and the blue light filter doesn’t hurt either while I’m working on my computer.

    Coming Up in 2023

    Brand Photoshoot – This has been on my goal list for like 2 years ugh. I want to shoot some fun photos that really represent me and my business.

    Launch another Course – Courses and Templates – I started outlining a few new courses (about Memberships, Notion, etc.) Stay tuned 🙂 And I have so many templates ready to go that I just need to publish already!I may add the course to the All Access Pass depending on how in-depth it will be.

    Invest in my Business – I haven’t really invested into any major programs, tools or courses so in 2023 I will make a conscious effort to change that.

    Refresh – I want to retire/ update/ reorganize anything that no longer feels aligned – offers, website, branding, online presence, tools, etc.

    Overall, 2022 was an incredible year. I’m so proud of all I’ve done and all I’ve accomplished, but most importantly – I couldn’t have done it without you so I’m forever grateful. Here’s to an even better 2023.

  • How to create and sell Canva Templates – Step-by-Step

    Are you a content creator, designer, or online business owner? I bet you have heard of Canva!

    The online platform enables users to create professional-looking designs with ease and also makes it easy to create templates and designs that you can share with and sell to others.

    My Canva Template Journey

    Back in 2019 I decided to use my background in marketing to design Canva templates to help my struggling clients easily create their own graphics and marketing materials.

    It quickly turned into something much bigger when I started offering those templates for sale on my website and Marketplaces. I learned how to optimize and streamline my shop, products and marketing efforts resulting in thousands of sales.

    If you’re looking to make some extra money, you may be interested in selling Canva templates. Here’s a guide to get you started.

    Find and validate your Product Ideas

    Before you get started creating, consider what type of template you want to create. What do you want to be known for? Who do you want to appeal to? What type of templates are trending right now? You can create templates for a variety of purposes, such as logos, business cards, and social media posts.

    Creating Your Canva Templates

    Once you’ve considered the above, it’s time to create your templates. You can use Canva’s drag and drop editor to craft beautiful designs quickly and easily. Make sure to stick to design and usability guidelines to create an amazing product for your customers.

    Pro Tip – Include helpful tips, instructions and bonus resources to improve your customer experience and prevent help requests and questions.

    Set up your shop

    Decide where you will sell your templates. Will you post your products on your own website? Or share them on Marketplaces such as Etsy? Maybe both? If you’re using your own website, you’ll need to build a store and integrate it with a payment processor. You also have the option to use a third party payment platform such as SendOwl or GumRoad.

    Uploading and Selling Your Canva Templates

    Once you’ve created a template, you’ll need to upload it to your chosen platform. You’ll need to provide a product description, images, and a file for download so your customers can access the Canva template. You can increase your visibility and market your shop through various channels – promote them on Social Media, Pinterest or with Email Marketing.

    Your ultimate goal is to turn buyers into loyal and engaged repeat customers ready to buy from you again and again.

    Learn how to sell Canva Templates

    If you want to launch your very own profitable Canva Template Business or add an additional income stream to your business, check out the Canva Template Shop Success Kit! 5 Modules to walk you through everything you need step-by-step:

    • Find and validate your product ideas + where to sell
    • Design Tips and Guidelines for profitable + user-friendly Templates
    • Set up your Shop (Etsy, WooCommerce, SendOwl)
    • Optimize payment, delivery, listing images, description, etc.
    • Proven Strategies to Market, Launch and Scale your Shop
    • Turn Buyers into loyal and engaged Repeat Customers​
    • Canva Templates you can resell to kickstart your new Shop