Online Business

  • How to Create a Client Welcome Package and What to Include

    The Onboarding Process - What you need to know

    Finding and signing new clients consistently is nearly impossible without the right systems and processes. Here are a few questions you need to ask yourself before you’re ready to onboarding a new client:

    • What services and packages do you offer at what price point?
    • How do you generate new leads (Instagram, referrals, content marketing, blog, Facebook Ads, a combination of strategies, etc.)?
    • How can potential clients get in touch with you?
    • Do you have a Services and Pricing Guide you can share with them?
    • How do you structure your discovery call?
    Take some time to write these things down (if you haven’t already). Once you have all of this figured out its time to dive into the onboarding process.

    So you just signed a new client...

    You’re thrilled! Your dream client has agreed to work with you and you both can’t wait to get started! But what happens next? Do you have a streamlined process?

    Or do you send dozens of emails to your client trying to figure out scheduling, expectations, timelines, payments, and questions? It’s time you create a client welcome package!

    Keep reading to find out what to include in your Client Welcome Package so you can finally set CLEAR expectations and give them EVERYTHING they need from the start. Show your new clients how professional you are.

    By streamlining your client onboarding process you will also save tons of time and get peace of mind that your client will be taken care of.

    What to include

    Send an onboarding email that includes your contract, invoice, and welcome packet.

    Your welcome packet should set clear expectations and include information like communication guidelines, project details, turnaround times, etc. Depending on how your business works (e.g. if you don’t have a team, you can skip the “Meet the Team” page), consider adding the following pages.

    Welcome Message/ Meet the Team

    Include a quick welcome message welcoming your client. Explain the purpose of the welcome packet and share how excited you are to start working them. Emphasize things like your values and why they made the right choice working with you. You can also add your social media handles. 

    If your client will be working with any of your team members you can quickly introduce them and explain their roles if applicable.

    Use a handwritten font to sign this welcome page and include a headshot to give it a personal touch.

    What to expect

    Now that they decided to work with you, what can they expect from you within the next few days or weeks ? Another call, a tutorial video, a team member reaching out to them, etc.? List it all right here.

    Package Details

    Outline important details about the package your client selected and the services that you will be providing as part of your agreement here. List the investment, milestones and summarize the desired outcome.

    Project Details and Outcome

    What tasks are included in the project? List the exact tasks and detailed scope for each. Explain any desired results and goals you discussed with your client.

    Client Resources

    Share all the resources your client might find helpful – articles, videos, passwords, folders you created for them, links to invoices or contracts, etc. Do you use a specific project management tool such as Trello or Asana? Explain the purpose of the tool and include a link for them to sign up.

    Are there any other resources that you have used in the past or that you discussed with your client on the phone that can make their life easier? Include it all in the resource sections so your client has a central hub they can refer back to. 

    Your Process

    Do you have a signature process (e.g. for website design or social media management)? List your step-by-step process e.g. Sign Contract, Complete Client Homework, Book your Kickoff Call, etc. 

    Invoice

    This includes an itemized list of your services. Break down all your packages, hours, services, etc. List the total price of your services so your client knows how much exactly they have to pay. You can include a link in your package so your client can pay the invoice right away.

    Your Business Guidelines

    These guidelines are very important to set boundaries and clarify expectations with your client. Get clear on your business hours aka when you are available to respond to emails, calls, or urgent requests. The last thing you want is a client to expect you to be available 24/7. 

    List your contact information and  your preferred method of contact (e.g. email, message, chat, phone, Facebook, etc.). If you use an online booking platform such as Calendly or Acuity to schedule your calls, include a link here.

    Some questions to answer:

    • How do you track time for projects?
    • Do you charge extra for last minute or weekend projects?
    • What is your average response time?
    • If you plan on having frequent phone calls what’s your call cancellation timeframe and rescheduling policy?
    • If your client is on a payment plan when are their next payments due? How much are your late fees?

    This is your chance to set boundaries and help your client get adjusted to your policies and processes.

    Project Timeline

    If this is an on-off project or you have certain milestone to hit (e.g. web design) you can create a timeline that outlines your most important deadlines and milestones. You can also list the dates when you need any homework or content from your client.

    Kickoff Checklist

    What has to happen before you can kickoff the project? List all the items that need to be completed before you can get started with your project such as paying a deposit, signing a disclaimer, filling out a questionnaire, a kick off call, etc. Summarize it and create a checklist.

    Frequently Asked Questions

    Save time by compiling a list of common questions people have asked about your specific services and guidelines. You can add to this list as you get more questions from your clients.

    Call to Action

    Include a detailed call to action to seal the deal and start your project asap such as “Sign your Contract” or “Secure Your Spot.”

    If you’re creating this packet in Canva you can insert links easily. Select the element you want to link (in this example I want to link the “Start Here” button). Select the “Link” symbol, insert the URL of your choice and hit “Apply.” When you save your design as PDF File your buttons are now clickable. 

    Final Thoughts

    Phew, and you’re done. Although, this might seem like a lot of work at first, think about all the time you will save once you create this packet and can just plug and play with the text, tweak it a little bit and send out your package again and again. 

    Sounds amazing doesn’t it? Need help creating your packet? Check out this editable 21 page CLIENT WELCOME TEMPLATE HERE. 

    How it works

    I already did the hard work for you by designing and putting it together. All pages are editable! All you need to do is customize the template to match your branding – change the text, adjust your brand colors and add your own pictures. Save and send it to your client. The template can be reused as many times as you’d like (just make small tweaks for each new client). 

    If you’re not sure how to do all of that, no worries! The template includes a Canva tutorial walking you through customizing your template.

    Pin it for later

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  • How To Grow Your Business With Pinterest

    Market your product or service with Pinterest

    How to grow your business with Pinterest

    You may have heard a lot about Pinterest lately. It has more than 300 million users 😮 (with 85 million users in the US) and over 5% of all website referral traffic comes from Pinterest.

    Well, that’s nice, but how can it help your business. Maybe you’ve tried this whole Pinterest thing but you don’t even know where to begin. You posted a pin here and there but nothing is happening…your traffic is not “exploding” as everyone who successfully uses Pinterest seems to be claiming.

    So why should Pinterest matter to your business? Isn’t it only useful for wedding planners and for saving recipes? Actually, nearly any online business can benefit from using Pinterest. But I know how overwhelming it can be trying to figure out exactly what to do for your specific industry, so I put together a quick overview.

    Why Pinterest

    People on Pinterest are ready to buy

    Pinterest offers brands the chance to reach customers as they’re in the process of making purchase decisions, creating opportunities to provide engaging product education. 87% of active pinners said they’ve purchased something because of Pinterest (which is much higher than other social platforms).

    Find out what your audience really wants

    Pinterest is a giant search engine and therefore, a great place to discover trends. By targeting your audience and searching for trends you can find out what’s popular. You can see what your competition is sharing, who they follow and who your followers are following. You can find out what they want to see and use that information for market research and product positioning.

    Get more traffic

    That’s the magic of Pinterest – when optimized and used correctly, your traffic will start pouring in no matter your niche. Do you have solid content, a great website and amazing products? Is the only thing that’s keeping you from growing even more your lack of visibility and traffic? Then Pinterest is right for you!

    Inspire your audience with an optimized profile
    If you have beautiful pins AND great content, your audience will keep coming back for more. Create boards that they want to see.

    It’s all about the keywords

    Every niche has people who are searching for specific keywords on Pinterest. If you know what these keywords are and where and how to use them you will show up right in front of your target audience. Even if you don’t have a lot of followers (here is where Pinterest differs from Instagram and Facebook), as long as you know how to properly find and use keywords, you’ll get an increase in traffic.

    How to grow your business with Pinterest

    For Service Providers

    This one is for all my service based businesses – social media managers, coaches, web designers, photographers, interior designer etc. How can you make Pinterest work for you?

    Share your knowledge through blog posts and create content that positions you as an expert in your field. For example, if you’re a life coach, you could create and share posts on Pinterest such as “How to plan for a life coaching session” or “X signs it’s time to hire a life coach.” You could also share podcast episodes, courses, freebies, workbooks or other content you created. 

    With the right keywords and well designed pins, potential clients will find your content and click-through to your website. They’ll start exploring your website and inquire about your services or book your products.

    By offering freebies and growing your email list you can also start building a relationship with the leads coming in from Pinterest.

    Side note, Pinterest is also great for creating a strategy for your local business (photographers, I’m looking at you!).

    For Online and Ecommerce Stores

    As mentioned above, users buy products they find on Pinterest at a much higher rate than the average social platform.

    The power of Pinterest starts on your own website. Adding Pin It buttons to all your product (and content) pages and optimizing the name of the product is just the beginning.

    You can pin product pins that contain pictures or videos of specific products, which then take users directly to your site to purchase. But the Pinterest user who is interested in and actively searching for your product can only find your product if you are thoughtful of what you pin and the audience you are targeting.

    You guessed it – I’m talking about keywords! Optimized and targeted boards, descriptions, titles and captivating pin designs are a must.

    For Bloggers

    As mentioned above, Pinterest is a great tool to drive massive traffic to your blog. If you monetize your blog with ads, affiliate marketing or sponsorships more traffic = more visibility = more $$$. You can grow your email list on autopilot or start driving traffic to your sales and landing pages for courses you might be offering. Pinterest is a bloggers best friend <3

    Recap

    Hopefully, you have a better idea now how Pinterest can help your business.

    To recap, you need to:

    1. Create targeted, useful content
    2. Design captivating pins
    3. Optimize your entire profile with keywords
    4. Post consistently and at optimal times
    5. Get traffic, sales and clients

    And that’s it…

    Don’t forget to grab your free Pinterest Success Checklist here.

    How to grow your business with Pinterest
    How to grow your business with Pinterest

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  • Best Freelancing and Creative Facebook Groups You Need To Join Today

    Job opportunities, freelancing tools, design tips, feedback and support!

    Why Facebook groups are the best way to network and learn

    When I first started diving into the world of freelancing, blogging and online business I totally underestimated the power of Facebook groups. Little did I know that there is no better tool to connect and network with other like-minded people with the same interests. 

    These groups are pure gold especially for newbies. From job opportunities, tool recommendation, setting up processes and inspiration to feedback and support. If you’re just starting out or have been doing some research on your own for a while but feel like you’re not going anywhere you NEED to join Facebook groups.

    Best Facebook Groups for creative female entrepreneurs. Join these groups today for job opportunities, tips, feedback and support. Freelancers and Virtual Assistants

    Some members will be complete newbies which can be great to share similar experiences with and others will be more experienced and can give you advice and feedback.

    A few of you have reached out to me asking about resources that would help them to get started with becoming a Virtual Assistant or a freelancer. 

    So I decided to put together a round up of my favorite Facebook groups because they truly have been my best and favorite resource when I first got started. 

    Who is it for?

    The goal of this group is to offer advice, create experiences, host important conversations, collaborate on projects and post jobs. Other members are encouraged to leverage this group and fellow ladies as a resource and inspiration. 

    What is it about?

    Freelancing Females is a global community of over 15,000 women redefining 9-5. It’s a place for designers, content creators, engineers, translators and more to share knowledge and discover new ways to freelance.

    What this group has to offer

    • Job opportunities
    • Questions, help, feedback and support from other freelancers and designers
    • Work swap – exchange your services with someone
    • Meetups – connect with and meet other fellow freelancers

    Who is it for?

    A group for all goal diggers, entrepreneurs, freelancers and dream chasers. 

    What is it about?

    Have you heard of Jenna Kutcher? She turned a $300 Craigslist camera into a seven figure empire (and also has over 820k Instagram followers). Jenna shares all her business, self-love and empowerment secrets in her Goal Digger podcast. The live-workshop style business podcast is helping thousands redefine success and chase bolder dreams. 

    What this group has to offer

    The Facebook group shares bonus show notes and freebies. Jenna is directly involved in the group daily to be a part of the discussion and talks through episodes. With more than 50k members this group offers a little bit of everything – support, ideas and inspiration, business tips, social media advice, tool and app recommendations for freelancers, helpful websites, networking events and opportunities etc.

    Who is it for?

    This is the group for all (aspiring) Virtual Assistants ready to start and skyrocket their business and sell out their services.

    What is it about?

    Maybe you’re searching to find the financial freedom of becoming a Virtual Assistant. Maybe you’re ready to ditch the 9-5 already. This is why this group exists. You can ask questions, collaborate with other VA’s, and build a community support system for your biz.

    What this group has to offer

    • Job opportunities
    • Barter services with others
    • Post and share your wins!
    • Ask questions and get feedback
    • Brainstorm if you have an idea and need help developing it 
    • Share resources and helpful information

    Bonus Resource

    Download Abbey’s Virtual Assistant Launch Checklist and Starter Kit

    Who is it for?

    (Aspiring) Stay at home moms who are looking to provide for their family and be there for their kids. If you’re new to the idea of freelancing and are wondering how to get started then this group is for you. 

    What is it about?

    If you have questions, need to share struggles, want to share wins, need guidance this group is here for you! 

    What this group has to offer

    In addition to amazing resources from other group members there are also daily threads from the group admins such as Mindset Monday, Techie Tuesday or (my favorite) Swap it Sunday – a way to collaborate, build up your portfolio, and get testimonials.

    Bonus Resources

    Download Micala’s brainstorming guide that will help you discover your freelancing talents. 

    How to get the most out of Facebook Groups

    1. Read the guidelines – Before you start engaging with other members be sure to read their guidelines. Most have simple rules such as no promotion or spam, no hate speech or bullying, etc. 

    2. Participate and share – I’m definitely guilty of not participating in groups. I lurk around never saying much, but I listen and read other posts. The only way to make connections and be helpful is to ask questions, share comments and experiences.

    3. Use the search bar – Are you looking for certain topics or keywords that you want to learn more about? Search things like “Pinterest manager tools” or “Client on boarding process” to get a list of posts that talk about those topics. 

    4. Network and learn from others – Become part of the community. Support and get support from fellow bloggers, freelancers and others. 

    Final Thoughts

    These groups and resources should get you all set up to get started. Do you have any other groups you are a part of that you would like to share? Let me know in the comments. 

    Best Facebook Groups for creative female entrepreneurs. Join these groups today for job opportunities, tips, feedback and support. Freelancers and Virtual Assistants

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  • How These Gorgeous WordPress Themes Will Boost Your Traffic And Conversions

    I used to really dislike the way my website felt and looked. Although, I have some WordPress experience and there are so many resources out there to teach yourself coding and design I just couldn’t figure out how I could make my website look exactly the way I wanted it to. 

    When I first set up my blog I was happy with my free theme, Ashe because I didn’t really have a plan what I wanted my website to look like.

    But the more websites from other bloggers I saw the more I wondered why my website couldn’t look like that or have those features. How could I make mine look just like that without trying to code and breaking my existing website? 

    I redesigned my homepage over and over wasting hours and still not have the functions or highlights that I wanted.  

    I decided it was time to look for a new website theme. Instead of spending hours changing up my website just to start over again a few days later I needed a theme that would allow me to quickly build a beautiful website that had all the functions I was looking for. 

    That’s where Bluchic came in. I had read about their premium themes on other blogs but decided to do some more research before purchasing. Here are some of the things I found that might help you make a decision as well 🙂

    First, I had to figure out if Bluchic was right for me. So who is Bluchic for and who should stay away? 

    Who are Bluchic themes for?

    Bluchic offers themes for female entrepreneurs who are looking for a clean, feminine and stylish website that is easy to set up and customize. 

    They have themes designed for bloggers, service-based businesses such as virtual assistants or online coaching, and online shops. 

    Each theme has testimonials and showcases so you can easily see what other website owners liked about it and how they tied the theme into their online presence.  

    With Bluchic you will be able to explore WordPress and learn the tech part while reaching out of your comfort zone. 

    Who are Bluchic themes not for?

    Bluchic will elevate your brand and make you stick out so if you’re looking to lay low and are currently not interested in monetizing your blog or treating it as anything more than a hobby you wouldn’t benefit from Bluchic themes.

    If you really hate anything tech or website related and would rather not do any type of set up or customization hiring a website designer might work out better for you.

    On the other hand, if you would rather completely build your website from scratch without any type of guidance or limitation Bluchic is probably not the right tool for you either. 

    How it works

    First, you will have to set up your hosting and domain with WordPress (Bluchic themes will only work with WordPress).

    If you’re just getting started here is a handy guide that will take you through the process step-by-step with detailed pictures and instructions on how to start your blog.

    Now you’re ready to purchase your Bluchic theme (so many to choose from – I ended up with Maggie). Once purchased you will receive all the files and instructions needed to install and set up your new theme (yay!).

    7 things I LOVE most about Bluchic themes

    No tech struggle

    The themes are simple enough for the “non-techy” WordPress newbie to build and customize a website. No coding knowledge required and no need to hire a designer or google tutorials, you can do it all yourself!

    I felt so proud after setting up my new Maggie theme in less than a few hours and it looked SO good!

    The customization options are plentiful. You can customize all the theme colors and preview any changes you make. 

    Step-by-step tutorials and video walk-throughs

    Bluchic is with you every step of the way. There are tutorials for EVERYTHING (Setup WordPress Menu, Setup Newsletter etc.) and each tutorial comes with written instructions AND a video walkthrough.

    If you still run into any difficulties you can always submit a support ticket and they respond super fast. 

    I actually had to email them because I wasn’t sure where to download the custom plugins that came with the theme and I received an email within hours with detailed instructions.

    All the instructions made me feel really confident knowing I could set up everything all by myself!

    Extra perk: Bluchic also offers installation service and site setup. So if you really don’t want to spend any time setting up your theme and want it to look just like the demo site you can pay them a small fee to get you all set up in 24 hours. All you need to do is add your website content. 

    Variety of plugins to customize your website to your needs

    There are a bunch of custom plugins that make Bluchic even more fun. They have a Recent Post plugin that makes showcasing your latest blog posts super easy. 

    With the Portfolio and Testimonial plugins, you can show off your work and your satisfied customers in a variety of categories.

    Grow your email list and increase conversions

    Each Bluchic theme comes with an optimized newsletter section that will help you to build your email list easily and grow your subscribers. There is a designated place for your strong call-to-action. You have the option to showcase the newsletter signup form on every page and increase your conversions. 

    Mobile- and SEO-friendly

    With a Bluchic theme, your website is ultra responsive and will fit every screen, from desktop to tablet and mobile. No awkward design glitches or out of place paragraphs.

    Bluchic incorporates microdata to help Google and other search engines to recognize and read your site’s content. It also allows search engines to display relevant snippets of your content in search results. Traffic increase ahead!

    Monetizing your blog made easy

    If you’re looking to sell your own product (digital or physical) you can easily build your online shop with the WooCommerce plugin.

    I’m excited to integrate and display my products once I have them all set up.

    Other awesome Bluchic products 

    I actually ended up loving my Bluchic website theme SO MUCH that I purchased all of their products. I’m now the proud owner of their landing page templates and their social media templates.

    I’m usually very hesitant to spend money on something that “I could easily do myself” but after seeing how much time I saved with the Bluchic WordPress Theme I knew it would benefit me so much. I had so much time to work on other things after not having to worry about my homepage anymore and it was the best feeling ever.

    Landing Page templates

    Since buying the landing page templates I was able to increase my email subscribers by 20% already! Their layout is so intuitive and has many targeted calls for actions that will turn your visitors into subscribers.

    The all-in-one bundle includes 15 beautifully crafted and high converting landing page templates to achieve your sales goals such as opt-in page, tripwire page, thank you page, sales page, offer expired page/waitlist page, webinar registration page, freebie library, live webinar page, and more.

    See All Template Demos Here

    Although I have never used Clickfunnels or Leadpages myself I heard a lot about how difficult it is to use them or to even get started (not to mention the cost!). With the landing page template set you will get all those remade templates for a fraction of the cost and instead of paying a monthly fee you only pay a one time fee. 

    Some questions I had when I first considered buying a Bluchic theme

    Does the one-time fee include support and updates?

    Yes! You will receive lifetime theme updates and support at no additional cost. Look for your question in the help center, or feel free to submit a help ticket if you need additional support (they usually respond within 24 hrs).

    Is the layout of the theme customizable?

    Yes, again! You can modify layouts to change the location of banners, change how posts display, move or remove sidebars, and so on. 

    Can I see all of the themes in action to help me decide?

    Each theme has a Live Demo that you can look at. Click through all of its features and pick out your favorite theme.

    Here is the Maggie Theme Live Demo (the theme I decided to go with). You can also check out the themes in action on their website showcase.

    Still not convinced? Read some of the testimonials.

    Final Thoughts 

    Bluchic has been an AMAZING resource for me and I really hope you can benefit from their themes and templates as much as I did! 

    What kind of theme are you using? What is important to you when it comes to picking a theme for your website? As always please leave any feedback or questions in the comments 🙂

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  • How To Create A Brand Style Guide For Your Business

    When I first started my blog I had never even heard of a brand or style guide for my blog. I was eager to get started and mixed all the fonts, colors and graphics together that I could find.

    My brand and content were ALL OVER the place. It was a confusing experience for me (and my readers). A few months in I finally realized that I needed to create something more cohesive that would make my brand unique and memorable.

    I started looking into creating a style guide and it has changed the look and feel of my blog completely. 

    In this post, I want to show you what to include in your brand style guide and how you can create your own.

     

    What is a brand style guide?

    A brand guide will break down the most important components of your blog in order to make it consistent and credible. It contains all your brand’s unique features such as colors and fonts.

    After creating your brand style guide you will also have a much better feeling of the audience you want to serve and the readers you want to attract.

    I went through a whole rebranding process implementing all the styles and changes I put together in my guide. I finally figured out my brand’s “personality” and the direction I wanted to take my blog in. 

    Main Components of a brand style guide

    There are many possible options of what to include in your guide but I suggest you start out with the following blogging basics:

    • Color Palette
    • Fonts
    • Logo
    • Image Style / Inspiration
    • Basic Overview
    • Target Audience
    • Language

    Color choices / Palette

    First, you will pick your brand’s colors. As I mentioned above my colors used to be all over the place. Every week I would try new colors depending on my mood. I finally settled on some light pink and gray tones.

    When you pick your colors (usually between 3-4) you also want to write down the hex code for each color. The hex code (the number that starts with a #) is the corresponding number for your selected colors. Websites need HEX codes to correctly display your color. 

    Now you have the colors to design your blog, logo and everything else you create for your blog. If you have trouble coming up with colors check out Coolors.co or play with an online color picker.

    Fonts

    Choose 2-3 fonts that fit your brand and go well together. You will need a font for headings (post titles and logo), subheadings (on images, in your posts, widgets etc.) and for your body text (all the other writing in your posts). 

    If you use Canva check out this Font Guide to build your brand

    Canva Font Combinations is a great tool to find matching fonts. Just type in a font name and it will suggest fonts that match it. Another great resource is

    WhatTheFont – If you’ve seen a font in use and want to know what it is you can just upload an image to find the closest match in their database.

    Logo

    Now that you have your colors and fonts picked out it’s time to create your logo if you haven’t already. To start out you can just create a font-based logo. Again, Canva is a great tool to play around with different fonts and colors.

    Don’t forget to save different versions of your logo – your logo with tagline, a black and white logo, transparent logo etc. I use the editing tool Lunapic (free) to easily get pictures with a transparent background.

    Image Style / Inspiration

    It’s important that you keep all your graphics for social media and your website consistent. Use the same fonts on all your images, similar backgrounds and patterns, textures etc.

    Once you plug all those elements into your brand style guide you will have a handy manual that you can always refer to. You can design templates for your Pinterest and other social media channels on Canva.

    If you’re new to blogging or the concept of a style guide and need some inspiration you can also create a mood board on Pinterest.

    Here are some great examples from Ellelle and The Creative Boss

    Want to save a lot of time and create beautiful, consistent graphics without much effort? Check out my Template Shop to create cohesive, beautifully branded graphics in minutes ( even if you have no design experience). 

    Basic Brand Overview

    • List your brand name, URL and tagline
    • Categories – I suggest picking 3-4 blog categories. Adding them to your brand style guide will keep you focused on your main topics.
    • Social media usernames – Listing them here will allow you to easily copy and paste whenever you link your social media accounts. 

    Your Target Audience 

    Although I had decided on 3 main categories, I initially failed to pick WHO I wanted to write for. I didn’t specify my ideal reader. Knowing who you are writing for will make it so much easier to tailor and target your writing and marketing strategy.

    Ask yourself the following questions:

    • What age and gender does my ideal reader have? (you can easily pull that information in Google Analytics) 
    • What are their unique challenges? 
    • What kind of problems can I solve for them?
    • What value am I providing for my readers? 
    • What is their motivation for coming to my blog? 
    • What do they dream about achieving? 

    Be very specific. You could even create some ideal reader avatars like Darren from Pro Blogger.

    Messaging and Keywords

    Finally, what are some keywords that you use to describe your brand? What is the overall tone? For example, some of my keywords are passion, purpose, growth, strength, inspiration. 

    You could use words such as adventure, fashion, feminine, world travel, persuasive, simple etc. What kind of feelings do you want to evoke in your readers? Which words and phrases do you use frequently?

    Pay attention to your writing style when you create new content and find action words adverbs to describe that style.

    Brand Style Guide Template

    Are you eager to get started and create your own brand style guide?  Sign up and get access to my freebie library which includes my free brand style guide Canva template.

    It’s completely customizable and you easily plug in all your colors, fonts, target audience description etc. Create your very own style guide. 

    BONUS

    If you’re looking for feminine, pre-made and beautiful WordPress or landing page templates check out Bluchic.  I got my theme at Bluchic and absolutely LOVE it!

    If you feel like you just can’t find any fonts or colors that match Bluchic got you covered. All their preset colors and fonts go together beautifully and are completely customizable. Their themes & templates make it easy for you to DIY without the tech struggle, or the designer price tag.

    Their default fonts and colors are great if you’re struggling to pick your own. 

    Do you use a brand style guide for your blog? Are there any other things you included in yours? I would love to hear from you in the comments.

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