Looking for a new income stream that taps into your design skills? Selling FloDesk templates could be the perfect opportunity. FloDesk is a popular, easy-to-use email marketing platform that helps users create beautiful emails without needing any coding expertise. By creating and selling custom FloDesk templates, you can provide value to small business owners, bloggers, and creatives who want to elevate their email marketing with professional designs.

In this post, I’ll walk you through the entire process of designing, marketing, and selling your FloDesk templates successfully.

JUMP TO SECTION

Step 1: Sign up for FloDesk

Before you can start designing templates, you’ll need to sign up for a FloDesk account. FloDesk offers a free trial, so you can explore the platform and get a feel for its features before committing to a subscription.

While FloDesk offers an option to add e-commerce features, this isn’t necessary for selling templates.

Important Note: The ability to share templates is only available to paying members. Trial accounts, Free plans, and Checkout-only plans do not include the template-sharing feature.

Try FloDesk and get exclusive Bonuses​​

Thinking about trying FloDesk? Now’s the perfect time! When you sign up using my affiliate link, you’ll get:

→ 🆓 30-day free trial to explore all of FloDesk’s features.
→ 🏷️ 50% off your first year to get the best value
→ 🔥 BONUS: Receive a FloDesk template from my shop for FREE when you sign up for a paid subscription!

Try FloDesk for Free

Step 2: Understand FloDesk's Capabilities and Design Tools

Before diving into creating templates, familiarize yourself with FloDesk’s design tools. FloDesk offers a user-friendly drag-and-drop editor with various design blocks, image placeholders, and text formatting options. Understanding the platform’s capabilities will help you create templates that are both functional and visually appealing.

→ Explore FloDesk templates: Study the existing templates in FloDesk to understand what works and what doesn’t.

→ Identify the unique selling points: FloDesk’s focus on design aesthetics is a major advantage, so use that to guide your own designs.

Step 3: Define Your Target Audience

Decide who your templates are for. Knowing your audience will help you design templates that cater to their specific needs. Below are some niche examples with email template ideas for each: Health and Wellness Coaches
  • Welcome Email Series: A series designed to onboard new clients, introduce the coach’s services, and set expectations.
  • Weekly Newsletter: A template for sharing health tips, recipes, and motivational content with subscribers.
E-Commerce Business
  • Product Launch Announcement: A bold, visually appealing template to showcase new products and generate excitement.
  • Seasonal Sale Promotion: A festive template that can be easily customized for holiday or seasonal sales.
Real Estate Agents
  • New Listing Announcement: A sleek template to highlight new properties on the market with high-quality images and key details.
  • Monthly Market Update: A template for sending regular updates on market trends, tips for buyers/sellers, and upcoming open houses.
By narrowing down your niche, you can create more targeted and effective templates.

Step 4: Start Designing Your Templates

Once you’ve chosen your niche, it’s time to start designing your templates. You can start with a template from their template library or start from scratch. Here are some design tips to get started:

  • Keep it simple: Avoid clutter and focus on a clean, easy-to-navigate design.
  • Focus on readability: Choose fonts that are easy to read, and maintain a good balance between text and images.
  • Use high-quality images: Whether you’re using stock photos or your own visuals, ensure they’re high-resolution.
  • Consistency: Ensure that your design elements, such as colors and fonts, align with the brand identity of your target market.

Step 5: Package Your Templates for Delivery

Once your templates are ready, you’ll need to package them for sale. This usually involves sharing the template files along with any necessary instructions on how to upload and customize them within FloDesk. 

To deliver your FloDesk templates to customers, follow these steps:

Share your Template Link:

    • Open the email editor in FloDesk and locate the arrow icon in the upper left corner.
    • Click on the arrow to access the “Share” options.
    • Toggle on the “Share with anyone who has the link” option.
    • Copy the generated link to share it with your customers. This link will allow users to import a copy of your template into their FloDesk account.
 

Deliver your Template Link:

You have several options to deliver your template link. Here are my two preferred options:

    • Automated Email: Set up an automated email that includes the template link. This email will be sent to your customers upon purchase, providing them direct access to their template.
    • Branded PDF: Create a branded PDF that contains the template link. This PDF can be downloaded by your customers after their purchase.

Additional Tips:

    • Offer Varied Formats: Provide individual templates tailored to specific needs (e.g., a welcome email or a promotional email) or create themed template bundles (e.g., a holiday marketing bundle or a blog launch bundle) to cater to broader needs.
    • Include Customization Tips: Add a simple guide on how to customize the template. This ensures that buyers can easily modify the template to fit their brand and style.

By organizing and packaging your templates thoughtfully, you make it easy for customers to use and customize your designs, enhancing their overall experience and satisfaction.

Step 6: Set Up Your Selling Platform

Decide where you’ll sell your templates. You can either set up your own online store or use third-party platforms. Popular options include:

  • Etsy: A well-known platform for selling digital products.
  • Creative Market: A marketplace for designers to sell templates, fonts, and other digital assets.
  • Your own website: Use an e-commerce plugin like WooCommerce or Shopify to sell directly to your audience.

If you need help launching your own template shop check out the Template Shop Booster Kit. Packed with beautifully designed templates, resource guides, and tools that will help your branding, boost your sales, and streamline customer management.

Perfect to finally launch (or improve) your Etsy or Website Shop!

Conclusion

Designing and selling FloDesk templates can be a profitable venture if you approach it with creativity, organization, and effective marketing. By following the steps outlined in this guide, you can create templates that not only look great but also meet the needs of your target audience. Start designing, and turn your creativity into a thriving business!

Sell your own FloDesk Templates​

Ready to start designing and selling your own FloDesk templates? If you’re looking for more guidance and ready-made resources to jumpstart your journey, consider Resell Magic!

You’ll gain access to a variety of premium templates (Canva Journals & Workbooks, Notion, FloDesk, etc.) that you can customize and resell. Plus, you’ll receive access to my courses, including detailed guides and design tips to help you create high-quality templates that stand out.

Get inspired and start designing with confidence.

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