I quit social media almost a year ago. Yep, I deleted my business and personal accounts and I never felt better. I don’t really talk about it that much (if ever)…mainly because I didn’t really find it that interesting or share-worthy.
A few weeks ago I received an email from one of my subscribers that got me thinking. She asked if I was active on Instagram and our conversation went something like this:
→ Me: “I haven’t been active on Instagram in forever. I quit social media a while ago because it always felt draining somehow. I wanted to put my time and energy into other projects that feel more aligned. I usually focus on my email list and Pinterest.”
→ Her: “I completely understand what you mean about Instagram, I feel the same way! I was thinking about deleting my account and was wondering if my business could “survive” … without Instagram. I guess, I can.”
I want all of you to know – yes, your business can survive without Instagram. If Instagram or social media isn’t something you enjoy, then focus on other things strategies that feel more aligned.
I’m not telling you to quit social media, just sharing my experience and showing you that there are other ways to be successful if you feel drained and exhausted by Instagram.
For me, posting became unbearable. While I did enjoy it when I first started my business I soon realized that I just spent waaay too much time on social media – creating cute graphics, researching hashtags, writing captions, engaging with others, scrolling. The addiction to followers, likes, to posting everything in my stories was real.
Once I decided to quit I was finally able to release this huge content burden and could focus on the content and marketing strategies that actually felt good, fun and made way more sense for me and my business.
→ building my email list
→ focusing on providing valuable content
→ connecting with my audience
→ writing blog posts
→ pinning on Pinterest and more (I don’t see Pinterest as social media in a business sense by the way – pins have a much longer life span and the posting schedule is really flexible – now I just. pin whenever I feel like it)
More time and more alignment = more business success
I don’t miss it and I’m happier for it – personally and in my business : )
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Love this post, social media can be a big headache. Quick question, do you use tailwind for Pinterest? And if so do you think it’s worth having? I was thinking of ditching it as it’s yet another expense.
Hey Rachel, so glad this post resonated with you 🙂 Yes, I use the free version of Tailwind.
I used to have the paid plan but I found that their free features are more than enough to cover my needs (I believe you can post 20 pins/month and I share my posts in Tailwind Tribes which are also included in the free plan). Hope this helps! 🙂
All the best,
Julia I love your post! It’s okay if others are having fun on IG and other social media platforms but for me it was very draining and I generally don’t like the addictive part of IG (and the tendency to compare ourselves with others ). I started focussing on Pinterest again ( I really regret that I neglected my profile for a long time because a Pin brings way more traffic than one IG post. I’m also starting to write more blog posts again and growing my email list:-)
So yeah overall I feel like I’m actually doing money making activities now , compared to before.
Thanks for sharing ,
Greetings from Germany
Hey Anike, thank you for your comment. Yes, I so agree about focusing on money-making activities. I neglected my Pinterest for a while as well but it bounced back pretty quickly even now when I’m just posting occasionally. Good luck with your blog posts and your email list 🙂
Hi Juli, I can relate to that as well. Although I haven’t quitted social networks altogether, I have stopped my daily posts which were taking me so much time, just to get likes but no real interactions. And no clients.
Now, I’m focusing on my blog, posting twice a week and using social networks to send the most interested people to my blog.
I feel much more serene, I have regained a lot of time and am very happy to providing again real value to my community. 😊
Hey Nathalie, thank you for your comment. I’m so glad you can relate and it sounds like you’re focusing on all the right things 🙂 Wishing you much success on your journey!
Hi Juli! I know I’m a little late to the party but reading this post was a breath of fresh air for me. For MONTHS, I’ve been on the fence and feeling conflicted about leaving social media for my business. Like you, I DO NOT find posting on social media, making reels, stories, and keeping up with ever changing algorithm enjoyable at all anymore. I guess my dilemma was feeling like social media was mandatory for business growth and not using it would make my business fail.
For the past three weeks, I’ve finally taken that leap of faith in turning away from social media but much more on blog posts, Pinterest, and skill building to create a phenomenal experience for my clients. While this approach has definitely slowed down my business down significantly, I can say that my peace and serenity is much more valuable. Quality over quantity, right?
Hey Lindsey, thank you so much for your comment. Yes, to all of this! I’m so happy to hear you can relate and that you were able to take the leap! In my opinion, peace and serenity are much more important and will also ensure that your business growth will be more sustainable in the long run so it sounds like you’re doing everything right 🙂